Who we are
Purpose-built software for the people who price storage
MaxRev is made by Apoorva Corporation, a software product company founded in 2001.
Apoorva builds purpose-built software products for businesses that deserve the same quality of tools that large enterprises have, without the cost and complexity that usually come with them. Over more than two decades we have built, run and supported business software for operators, and that experience shapes how we build today.
MaxRev is one product in that Portfolio. It was built for one job: helping Self-Storage operators set Rates with confidence, and showing them the reason behind every number.
Founded in 2001
More than two decades of building and supporting business software.
One product at a time
Each Apoorva product is built for a specific kind of business, not stretched to fit everyone.
Made for operators
Built for owners and managers who want help with decisions, not a black box that makes them.
Backed by a Portfolio
MaxRev sits alongside Apoorva products for payments, Facility operations, deal flow, insurance and customer engagement.
How we build
We build from what customers tell us
Every part of MaxRev started as a request, a complaint or a question from someone who prices storage Units for a living.
We do not start with a feature list. We start by listening to operators describe how they price today, where it hurts and what they wish they could trust. Then we build the smallest thing that solves it, put it in front of them and refine it.
Listen
We talk with operators about how they set Rates today, what they check and what keeps them up at night.
Build
We turn what we hear into a focused feature, in plain words and on one screen where we can.
Show the reason
If a recommendation cannot be explained, we do not ship it. Operators told us they will not approve a number they cannot defend.
Refine
We keep asking, watch how the product is used and improve it one release at a time.
What operators asked for
Five things we heard again and again
These themes shaped the product you see today.
"Do not make me tune dozens of settings."
So Pricing Strategy asks you to pick one goal in plain words: Keep My Units Full, Balanced, Maximize My Revenue or New Facility Lease-Up. Advanced controls are optional.
"Show me why."
So every recommendation has a Why this Rate? view, and Rate Watch keeps a record of what changed, who approved it and what shaped the number.
"Keep me in control."
So you approve each change, or automate only inside the floors, ceilings, maximum changes and occupancy bands that you set.
"Do not make me switch my management software."
So MaxRev connects to the systems operators already use, and you publish approved Rates back to them.
"Give me a price I can plan around."
So the plans are published, per location, with no Unit minimum, so one Facility pays for one Facility.
Talk to us about your Portfolio
One Facility or a full Portfolio, we will show you how MaxRev fits.
Our philosophy
Simplified and affordable, without cutting corners
We believe good software should not require a large company to afford it or a consulting team to use it.
Our foundation is simple: bring enterprise-grade software to small and mid-size businesses, and keep it simple and affordable. That is why MaxRev has published prices, no Unit minimum and no long setup project for most operators.
It is also why we say plainly what the software does and does not do. MaxRev recommends. You decide. Every Rate comes with a reason, and every change stays inside the guardrails you set.
Simple
One screen to start your day. One goal to choose. Advanced controls are there when you want them, and out of the way when you do not.
Affordable
Published per-location plans. No Unit minimum, so a single Facility gets the same product as a large Portfolio.
Honest
Recommendations are decision support. We do not promise results, and we do not hide how a Rate was reached.
Loyal
We care about the people who build and use our products, and we make decisions for the long term rather than the quarter.
Principles
What you can expect from us
These are the commitments behind the product.
- Your data stays yours. We do not show one operator's private data to another.
- Independent pricing, by design. Each operator sets their own goal and their own guardrails.
- Plain language. If a term needs a glossary, we put it in the glossary.
- Software that gets better. We keep listening, and the product keeps changing because of it.
Want to see how this turns into software? Browse the features, read how Pricing Strategy works, or compare the plans.
Apoorva Corporation, AnythingDATA.
See what we built from what operators told us
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